8 Biggest Marketing For Law Firms Mistakes You can Simply Avoid

Brenda is based in Christchurch, and is originally from Auckland. Brenda is known in NZ as a top mortgage adviser and has been on the NZ Top Advisers list for a number of years now. Mike Sweeney leads Talent and Partnership Activation at Vega Group, driving strategic initiatives to attract, develop, and retain top talent. She is responsible for implementing marketing projects, internal and external marketing initiatives. Results from PPC campaigns are measurable and targetable in very specific niches, unlike the advertise-the-benefits approach that classical marketing channels adopt. Each page should be optimised for the specific geographic location and include relevant local keywords, client testimonials, and contact information. Brenda started her working life at BNZ where she spent 10 years before moving to be a mortgage advisor looking after her own client base. Brenda has a husband and two young children, and you’ll find them at the ski fields in the winter and at beaches during the summer!

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It’s bite-sized: just a bunch of one-or-two-page meditations on specific, interrelated, and important topics. He always provides a thought-provoking, intelligent take on topics I’m used to thinking about in a rote way. 1. Google Trends: Use Google Trends to identify trending keywords and topics in the legal industry.